How to measure whether an SEO change worked
How to measure SEO results after a change: record a baseline, annotate the date, wait the right time, then compare equal periods in Search Console.
Blog
Search Console, explained for people who ship.
Practical guides to Google Search Console and SEO for founders and small teams who want clear next steps.
Impressions up but clicks down: what is happening?
Impressions up but clicks down in Search Console? Five likely causes, how to tell them apart with the Compare view, and what to change for each.
How to find declining pages in Google Search Console
Use the Compare view and the Pages tab to find declining pages in Google Search Console, work out why each one dropped, and decide what to fix first.
How to find keyword cannibalization in Google Search Console
How to find keyword cannibalisation in Google Search Console: spot searches where two of your pages compete, check it's a real problem, and fix it.
Why a keyword disappeared from Search Console, and what to check
A query that used to bring traffic now shows nothing. A practical checklist for when a keyword disappears from Google Search Console.
What a good CTR looks like by position
What a good CTR by position looks like in Google, what public studies found, why averages mislead, and how to benchmark your own pages instead.
How to find keywords you almost rank for (positions 11 to 20)
Striking distance keywords sit just off page one. How to find them in Search Console, pick the ones worth your time, and improve the page that ranks.
Impressions but no clicks: why it happens and how to fix it
Google shows your page but nobody clicks. The four usual causes of impressions but no clicks, and how to find and fix those queries in Search Console.
Google Search Console for founders: the only 4 things worth looking at
Google Search Console for beginners: skip most of it. The four reports founders should check, what each one tells you, and what to do next.