Connect a verified property
Choose your website through Google OAuth using read-only access.
Sense Console reads your Google Search Console data, ranks the opportunities worth acting on and explains the next step in plain English.
Free plan. No card required.
shopify fulfilment
A UK logistics marketplace. Figures rounded.
Strengthen this page for the search so it can move onto page one, then rewrite its title and meta description to earn the click. Page two gets few clicks, so small ranking gains matter most.
The difference
The evidence stays visible, but the work is translated into an order a founder or small team can follow.
361 impressions, average position 12.1 and 0.0% CTR.
Strengthen this page for the search so it can move onto page one, then rewrite its title and meta description to earn the click. Page two gets few clicks, so small ranking gains matter most.
A query had 249 impressions in the last 28 days and zero in the previous 28 days.
This search term appeared recently and has no focused page serving it. Add it to your content plan this week before a competitor claims the position.
A query had 120 impressions in the previous 28 days and zero in the last 28 days.
This term lost all visibility this period. Check whether the relevant page was changed, redirected or de-indexed, then restore or refresh it.
Illustrative figures, shown to explain how a search becomes an action.
How it works
Sense Console is a decision engine, not another dashboard you need to interpret.
Choose your website through Google OAuth using read-only access.
Queries are compared across two 28-day periods to identify low click-through rates, new visibility and lost visibility.
Open a ranked recommendation, complete the task and return to see what changed.
Track the result
Search Console shows today’s numbers. It does not tell you whether the change you made moved them. Sense Console keeps where the search stood on the day you marked it done, then checks again.
The clicks and average position the search had at that moment are recorded as the starting point.
Sense Console waits for 28 days of Search Console data after your change, so the two periods are the same length.
Search Console publishes final figures a few days late, so Sense Console allows another 3 days. Then the item shows the change in clicks and position, under the heading “Change since you marked this done”.
It is a before and after comparison, not proof that your fix caused the change. If a search has too little data in the latest 28 days, Sense Console says so instead of showing a number.
Why not a spreadsheet
You can build most of this by hand. The difference is that nobody has to maintain it.
You export two date ranges, line the searches up and write the formulas to compare them.
Every search is compared across the last 28 days and the 28 days before it, with no setup.
Every row looks equally important until you sort and filter it yourself.
Each opportunity gets a priority badge, and the numbers behind it stay on the card: impressions, click-through rate and position.
A search ranked far down the results looks as good as one near page one.
Position counts. A search on or near page one is rated higher than one far down. Deep searches still appear, lower in the list.
You have to remember what you changed, and when, and check back by hand.
Save an opportunity, mark it done or dismiss it. A dismissed one stays dismissed, and a done one gets its before and after check.
For example, “shopify fulfilment”: 70 impressions, 0.0% click-through rate, position 14. That scores High, and the card shows the figures behind it. Figures rounded from a real search.
Who it is for
Solo founders
Open one list instead of learning every GSC report before you can make a decision.
Small agencies
Review a client property’s ranked opportunities without rebuilding the same spreadsheet.
Search Console was always full of useful data. It never told me what to change on Monday morning. So I built my own, first as a spreadsheet for FulfilQ, then as Sense Console.
Ian Spencer, Founder
Your data access
Sense Console only needs read-only access to Search Console and analyses the property you select. It cannot publish pages, change your website or edit your Google account.
From the blog
Google Search Console tools worth using: Search Console itself, Data Studio, BigQuery, the API, and what to look for in an action-focused tool.
Search Console data runs a day or two behind. Learn what that delay means for your numbers, which date ranges to trust and how to avoid false alarms.
Yes, for most small sites. What Google Search Console covers, what paid SEO suites add, and a free workflow to do SEO without Semrush.
Pricing
Free tracks 1 site with 25 keywords and 10 opportunities, no card needed. Starter is £29 a month and Pro is £99 a month, with more keywords, more opportunities and faster refreshes: every 7 days on Starter, every night on Pro. See the plans.
Questions before you connect
No. The Google Search Console connection is read-only. Sense Console can recommend an action, but you decide whether to make the change.
No. The product is designed for founders and small teams without specialist SEO knowledge. Technical evidence is translated into a specific next step.
Sense Console compares your last 28 days of Search Console data with the 28 days before. It looks at how often a search shows your site, how many people click and where you rank, and it flags searches that are shown without turning into clicks, searches that newly appeared and searches that lost all their visibility. Position matters: a search where you rank on or near page one is rated higher than one where you rank far down the results. Deep rankings still appear, but lower in the list. Each opportunity has a priority badge and the evidence behind it. The order is a guide to where to look first, not a forecast of results.
Free tracks 1 site with 25 keywords and shows 10 opportunities, highest priority first, refreshed every 28 days. It needs no card and does not run out while you use it. Starter and Pro track more, refresh more often (Starter every 14 days, Pro every 7 days), and let you add sites and keywords. If you leave a paid plan you move back to Free, and nothing is deleted to fit its limits. If nobody signs in to an account for 6 months, we email a 30 day notice, and delete it only if nobody signs in before then.
Yes, on a paid plan. Free covers 1 site. Starter and Pro each include 1 site, and you add more with upgrade packs. You switch between your websites from the dashboard, and each one is imported and scored separately, so the opportunities for one site never mix with another’s.
Create a free account, connect Google Search Console and see what to fix first.
Free plan. No card required.