Why I built Sense Console

I built Sense Console out of frustration, the kind that comes from opening the same report week after week and closing it none the wiser.

Across the companies I've built, Google Search Console was always there, full of genuinely useful data. What it never told me was what that data meant, which opportunity mattered most, or what I should actually change on Monday morning. Working that out took hours I didn't have, so more often than not the insight sat there unused.

The alternatives didn't fit either. Agencies wanted retainers built for marketing departments, not founders. The big SEO platforms were impressive, but I was paying for dozens of features I'd never touch just to reach the handful that mattered.

Meanwhile, the clock was ticking. Improvements in SEO, and now in AI search, take time to show up. Every week spent deciding what to fix is a week your fixes aren't working for you.

So I built my own, first as a spreadsheet to run SEO for FulfilQ, then as the tool I wanted. Sense Console is deliberately simple. It finds the quick wins already hiding in your data, shows you how to make each change, and tracks whether it moved the needle. That's it, and that's the point.

If SEO is part of your job rather than your whole job, I built this for you.

Ian SpencerFounder, Sense Console